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Toyota Reveals New Tagline "Let's Go Places"

Toyota announced an engaging new tagline today, "Let's Go Places," reflecting the company's commitment to more exciting products and the promise that customers are invited to take part in shaping Toyota's future. The new theme, which represents the vision of Toyota Motor Corporation President, Akio Toyoda, was revealed today at the Toyota National Dealer Meeting in Las Vegas.

"Let's Go Places" evokes the forward-looking and optimistic momentum of Toyota in America. It invites consumers on a journey to see new places, discover new possibilities and dream big dreams together with Toyota. "Let's Go Places" begins today to engage consumers to discover Toyota and will debut nationally on December 31, 2012, as part of the campaign for the radically new Avalon, the embodiment of Toyota's new direction. "Let's Go Places" replaces the previous Toyota tagline "Moving Forward."

"'Let's Go Places' speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define," said Bill Fay, group vice president and general manager, Toyota Division. "It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people's lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them."

"Let's Go Places" emphasizes the thrill of innovation for a better way to live and drive, and delivers on that promise in a variety of ways - from seven, exciting all-new or updated Toyota and Scion vehicles in 2013, to unique community-giving programs such as 100 Cars for Good, to partnerships like Toyota's Personal Branding Initiative to assist veterans in translating their military skills into employment opportunities.

The new tagline is the result of extensive research and collaboration with longtime partners Saatchi & Saatchi, Dentsu America, Conill, Burrell, Intertrend, and Grieco Research.

Beginning in 2013, "Let's Go Places" will be integrated into all of Toyota's national and regional advertising, engagement, communications and digital across all segments.

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Anna, thank you for this great review

"This is my second Toyota and I came back because of the reliablity of my 05 Corolla.The service is always great!My experience with Fred was great,he was on top of everything from the color that I wanted to the wheels and the price I wanted to pay!Kristy Knox was so nice on the phone setting up an appointment for my car to be waxed and Craig Johnson made sure I had a car for the day.Fred even set up furture service appointments.I love my Camry!Thank you Fred Whitehawk!" -- annampizzi

Click here to read this review and many more on DealerRater!

 

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The Toyota Camry knows how to win you over

Nick, thanks a lot for your dedication to 100 percent customer satisfaction

"We had a race car that we could not afford. We needed to trade it for a car that meet more of our needs. So, we made a trip to Tri-County Toyota and had all of our needs met...even exceeded! Our salesman, Nick was very friendly and knowledgable about the Prius vehicles we wanted to explore. He enthusiastically shared many cool features of the car with us as we took our 1st test drive. We weren't ready to buy that day; Nick didn't mind or pressure us. But, when we were ready to do our trade we dashed back to see Nick at Tri-County Toyota. Along with 2 of his managers, Guy and Ken, Nick worked patiently with me to work out a deal that we all considered to be fair and allowed me to drive home our new car. We named her "Pretty, Pretty Prius"! Every member of our family grows to love her more each time we take a ride. Thanks for making this transaction so simple and enjoyable,Tri-County Toyota. We look forward to the day we will come back & buy another Prius..... which I suspect will be soon. Smiles!" -- halloransix

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Heather, thanks so much for this stellar review!

"This was a very great experience buying a new vehicle! No pressure to buy.Need I say more. I test drove what I wanted and ulltimately got the SUV I really wanted.I would recommend this dealership and especially the salesman to everyone. He was really friendly and I have to say very Handsome! " -- Heather7289

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